Thousands of children go missing in Pakistan every year, and efforts to recover them are limited as they are displaced quickly to areas where traditional media does not penetrate. To raise awareness of missing children cases in Pakistan, we collaborated with Berger Paints and artist Samar Minallah Khan to utilize a very local media device that had never been used before: 'Truck Art', a unique form of art found in Pakistan where transport and goods trucks traveling across the country are customarily painted and decorated with elaborate floral patterns, animals, icons, portraits, and calligraphy. These brilliantly painted works of art often include portraits of famous personalities - actors, sportspersons, military chiefs, politicians. In place of these personalities, we replicated a recent photograph of missing children on these trucks. Along with the portraits, we painted a helpline number and information about the child.

The trucks so far have recovered 7 missing children.